SimonDam™Art + Design Studio
Ensch.CET

2025 ▸ Brand identity   Broodbode

Broodbode

A full brand refresh for Broodbode, the sandwich bar with a laid-back culture and a down-to-earth Twente attitude. The logo stayed, with more body. The brand was rebuilt around what it really is, and the bombastic style of the shops now runs through everything: the identity, the print, the menus, the vans, the website.

Ongoing since 2025, together with Noah van der Heide.

Services
Brand identity · Packaging · Art direction · Animation · Social · Web design
Credits
Creative and art direction — Simon Dam
Photography and cinematography — Noah van der Heide, Quinten van Os, Wieger Dam & Klaas Meinema
Web design — Tom de Koning
Features
Logo refresh · Collage system · Menus and print · Packaging · Vans · Website · Social
Broodbode · 2025The wallpaper: old masters, fruit and birds,
The wallpaper: old masters, fruit and birds, cut up
BroodbodeFIG. 01 / 11
Broodbode · 2025Menu cards and stickers
Menu cards and stickers
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Broodbode · 2025Logo post
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Broodbode · 2025The van, wrapped in the collage
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Broodbode · 2025Summer specials on the terrace
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Broodbode · 2025Boxes, stacked
Boxes, stacked
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Broodbode · 2025The box, die-cut
The box, die-cut
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Broodbode · 2025Summer specials menu
Summer specials menu
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Broodbode · 2025Shooting the brand film in the shop
Shooting the brand film in the shop
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Broodbode · 2025On set, with the van and the lettuce
On set, with the van and the lettuce
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Broodbode · 2025The sticker, wherever it lands
The sticker, wherever it lands
BroodbodeFIG. 11 / 11
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