Overland Travel

Overland Travel runs expeditions all over the world, in trucks built for the job. This was a rebrand: before, the logo was just the mountain.

I redrew the mountain and tightened the typography, so the logo holds up at any scale, from a favicon to the side of a truck. The mountain also got a block around it, shaped like a compass. That shape became the foundation of the identity: every icon, symbol and sub-label is built on the same block. It makes the brand easy to recognise and easy to grow, whatever gets added next.

From there it ran into everything: the trucks, caps, jerrycans, stickers, the website and the brandbook.